Guide to quoting & ordering custom printed Roll Labels

In order to provide an accurate quote for a bespoke or custom roll label, and to help us understand your customer’s labelling needs, there is certain information that will be needed from your customer.  We have outlined this below to give you an idea of what you’ll need to find out prior to quoting. It is summarised in our Excel document [Name of Quote Sheet] which is available for you to send on to your customers. This does provide for sheets & rolls; this guide is focussing on the roll labels only.

Column 2

  1. Label Size & Orientation – In some instances it is important to know which way round the label is on the liner. E.g. If the labels are machine applied then the orientation is important, whereas if hand applied it doesn’t usually matter. A simple rule of thumb is to ask if the label is wide edge leading (WEL) or narrow edge leading (NEL) – see diagram to explain.
  2. Material – The material required will depend on the application. If your customer isn’t sure then you should find out what they are using the labels for. The dropdown list has Paper, Polyester, Polypropylene and Others. Obviously, the synthetic labels are for more hardwearing and/or outdoor use.
  3. Material Colour – Normally the base material is White but there is a choice of Clear and Silver Polypropylene and an array of colours in paper.
  4. Material Finish – This is more limited especially if a colour is selected but white labels come in Matt, Semi-Gloss & Gloss. If the labels are to be overprinted, they may need to be Direct Thermal or Inkjet printable. You will need to find out what type of printer they are using and where possible the printer make and model number.
  5. Adhesive – The choice of adhesive depends on the application. There is a choice, depending on which material is required, of Permanent, Removable, Freezer Adhesive, Extra Perm, Void, etc.
  6. Printing & Finishing
    • What print is required? It is always best to ask the customer for artwork or a visual so we can determine whether the labels are 1 colour, 2 colour, digitally printed, etc or if spot colours are required.
    • Often the combination of quantity and label size determines the method of print. Generally speaking, smaller runs of labels (under 20,000 labels*) would be most economical if printed digitally, whereas larger runs may be more cost effective by Flexographic. *this of course depends on the label size
    • Are there any artwork variations or does your customer require the labels to be consecutively numbered?
    • Does the customer require a varnish or laminate? This would be required if the label requires extra protection or durability. UV varnish protects the print from fading in the sunlight.
  7. Quantity – How many labels in total does your customer need? How many labels per roll? If the labels will be going through a printer or label applicator the outer diameter & core size will also need to be confirmed. If you already know the model number this detail can often be found on printer specifications online.
  8. Any other Information – Find out all you can and send it to us.

Our aim is to get all the information, first time, to give you an accurate quotation that helps you win the business. All the above information will help to ensure we’re able to do this. If you have any questions or would like to discuss your requirements in detail, our team of specialists are willing to help with any of your enquiries for self-adhesive labels.